INA provides Marketing and Public Relations services at no charge for the Arkansas.gov portal and the online services developed. Your customized Marketing Plan could include any of the following; website highlights, media releases, graphic design, brochures, agency direct mail, newsletter articles and even trade show attendance and speaking engagements are all important to increasing the usage of the portal and its services. Recently, INA has added Email Marketing as an option for state agencies. This service has a modest set-up fee and in some cases monthly usage fees.
Since the portal is funded through the use of online services, INA maintains a vested interest in driving people to Arkansas.gov, creating a true partnership. Let us know how we can assist you.
Website highlights
INA will place your new service or website on the Arkansas.gov portal list of services for maximum exposure. Your service can be accessed by the Smart Search, Arkansas.gov mobile portal and the Arkansas.gov iPhone application. A feature banner may also be created for the Arkansas.gov portal or your website as part of your marketing plan.
Media releases
INA can assist in the creation and distribution of media releases for your Arkansas.gov online service. This is a great way for agencies to promote their new service to citizens and businesses.
Print material
INA can design, print and deliver flyers, brochures, post cards, posters and direct mailers to your constituents.
Trade shows and Speaking Engagements
INA can attend a trade show or speaking engagement to demonstrate the new service to targeted community groups, organization partners and other parties as identified.
Email Marketing
INA offers agencies an option of email marketing for their agency. This is a unique service that's helping state agencies bring style and sophistication to their email marketing and communications efforts. Our email marketing solution offers custom-designed templates, real-time response tracking, and features designed to help you grow your audience the right way.