Arkansas Governor Asa Hutchinson, in partnership with the Information Network of Arkansas, recently launched a new place-based website that gives the old saying “all politics is local” a whole new meaning in the mobile age.
Governor.Arkansas.gov uses geolocation to determine where a visitor is in the state and delivers relevant content based on their location. The home page displays the name and one of several crowd-sourced photos of their city. An interactive map shows nearby places the governor has visited and where he is scheduled to go. Press releases announcing news in the visitor’s city or region are served first. Visitors can change the location by tapping the city’s name and entering a different one.
“We are proud to partner with Governor Hutchinson’s administration and launch the most progressive and useful governor’s website in the country,” INA General Manager Bob Sanders said. “This site is the latest example of how INA is using digital technology to connect Arkansans to their government in meaningful ways.”
Beyond localization, the site boasts several new interactive features that help citizens keep track of what Governor Hutchinson is doing and how he’s delivering on his campaign promises. Four blue circles on the home page show a running total of metrics including “Jobs Created,” “Businesses Created or Expanded,” “Taxes Cut” and “Promises Kept.” Visitors can click on each number for more details. The governor’s innovative Computer Science Initiative is prominently featured with videos, games and mobile apps that teach coding, and links to other resources.
INA also designed websites for former governors Mike Huckabee and Mike Beebe. Governor Hutchinson’s website was developed at no cost to the state through INA’s self-funded model that places a minimal efficiency fee on a select number of high-volume business services in order to provide eGovernment services statewide.