Website, mobile and voice-enabled app honored by AVA Digital Awards
Arkansas State Police (ASP) received two international awards and an honorable mention in the 2020 AVA Digital Awards for its online Driver License Practice Test. The Arkansas Driver License Practice Test won in multiple categories, receiving a Platinum Award for Mobile App for Government, a Gold Award for Interactive Communication Voice App, and an Honorable Mention for Government Website.
“We are honored to be recognized for our efforts to modernize the process of obtaining an Arkansas driver license,” said Colonel Bill Bryant, Arkansas State Police Director. “We’re always listening to citizens when they voice their concerns about the testing process and offering the online driver practice test has proven to be a huge benefit for applicants.”
The Arkansas Driver Practice Test website, mobile app and voice app offer aspiring drivers a way to enhance their study preparations for taking the written driver exam. The practice test randomly generates 25 questions from the Arkansas State Police Driver License Study Guide and test and presents the results upon completion. Users are presented with another set of 25 questions chosen at random each time they take the test.
Users can take the practice exam via the website or download the free app available for both iOS and Android devices. Those wanting to take the practice test orally can interact with the voice app through their Amazon Echo or Google Home Digital Assistant. Using this hands-free, voice-enabled approach, users can simply say the answers to the questions asked by the assistant and get instant feedback on their results.
The AVA Digital Awards is an international competition administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the oldest, largest, and most respected evaluators of creative work in the marketing and communication industry. The awards recognize excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital campaigns to audio and video production and from website development to social media engagement and mobile marketing. AMCP also oversees the MarCom Awards and Hermes Creative Awards, two of the most highly acclaimed competitions in the world for marketing and communication professionals.