“Skip the Trip” campaign recognized for outstanding achievement in social media marketing
The MyDMV “Skip the Trip” marketing campaign, developed by the Information Network of Arkansas (INA) in partnership with the Arkansas Department of Finance and Administration (DFA), was awarded the MarCom Gold Award in the Digital Media category for outstanding achievement in a Social Media Campaign, announced November 1.
As one of the oldest, largest, and most-respected creative competitions in the world, MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. Winners in the 2018 international creative competition were selected from more than 6,500 entries in over 300 categories.
DFA and INA launched the public awareness campaign in February 2018 to promote mydmv.arkansas.gov, a new website that allows Arkansans to “Skip the Trip” to the revenue office by completing many driver and motor vehicle services online.
“We are very proud to be recognized for the “Skip the Trip” marketing campaign and our efforts to raise public awareness of mydmv.arkansas.gov through social media,” said Walter Anger, DFA Deputy Director and Commissioner of Revenue. “MyDMV is changing the way Arkansans do business at the DMV; and it’s an honor to receive this award for our work in promoting this outstanding service.”
A key component of the campaign included a steady stream of fun, organic “Skip the Trip” posts on the Arkansas.gov social media channels managed by INA. By targeting Arkansas.gov’s 46K+ social media followers, these posts helped raise awareness and contribute to driving over 99,000 visitors to the website. Additionally, Arkansas Governor Asa Hutchinson’s press conference in which he announced the launch and encouraged Arkansans to “Skip the Trip” to the DMV was live-streamed on the Arkansas.gov Facebook page - marking the first live stream video on any Arkansas.gov social media channel.
Arkansans can visit mydmv.arkansas.gov to complete more than eighteen driver and motor vehicle services online, including: renewing their vehicle registration, paying vehicle sales tax, ordering a duplicate driver’s license, changing their address, requesting driver records, and more - all from the comfort of their own home.